Most booking journeys contain dozens of tiny decisions.

Room type. Breakfast. Flexible rates. Add-ons. Protection. Late checkout.

Handled well, these choices guide guests towards options that genuinely improve their stay. Handled badly, they create friction, confusion, and abandoned bookings.

In this VIP Marketing Recipe I walk through a practical 5-step framework for configuring ethical defaults across booking engines, menus, and ordering journeys.

You’ll learn how to:

🍳 Identify the decision points where upsells actually belong

🧭 Select defaults that benefit guests, not just revenue

📊 Avoid stacking upgrades that erode trust

🔎 Monitor behaviour signals that reveal hidden friction

🛎️ Test and refine without reacting to short-term noise

Used properly, defaults guide decisions before the guest even realises one has been made.

VIP members can read the full framework here:

🔓