Behind the scenes of Hospitality Marketing Insight.

Inside Asana I keep a library of marketing analysis templates that I use when researching articles, auditing brands, or assessing campaigns.

Things like brand audits, content assessments, reputation reviews, PPC analysis, and customer experience frameworks.

It means I’m not starting from scratch every time. I can work through the same structured thinking across different projects and spot patterns much faster.

A lot of the frameworks that appear in the newsletter actually begin life here.

Do you use templates to structure your marketing analysis, or do you prefer starting fresh each time?