If you're trying to differentiate your content strategy, a few simple tools can make the job much easier.

Some I use regularly:

📸 Snipping Tool / Screenshot tools

Capture competitor posts, ads, menus, or landing pages so you can study how others structure their messaging.

📚 Zotero

Great for saving full web pages and organising research so you can revisit ideas later.

🎨 Canva or Google Slides

Drop your captures into a mood board to see patterns in visuals, colours, and layouts across your category.

☁️ Word cloud generators

Paste guest reviews to quickly see the language customers actually use.

The right tools don’t replace thinking, but they make it much easier to spot patterns and opportunities.