📊 Marketing attribution in hospitality is broken.

You can track clicks, impressions, and form fills. But you can't track the conversation someone had after they saw your post. You can't measure the trust built when your reply to a review was thoughtful instead of defensive.

The best operators stop obsessing over which channel "gets credit" and start asking: "Is this activity moving people closer to booking, returning, or recommending us?"

That shift changes everything. It moves you from vanity metrics to commercial intent. From last-click attribution to cumulative influence.

What's the most valuable marketing activity you did last month that you can't prove in a dashboard?