In 2026, research shows that AI-generated material now constitutes 64% of all newly published content, outpacing human-created work by a staggering 17 to 1.

As a result, we are witnessing the birth of Banner Blindness for Ideas. Just as we learned to physically ignore the right-hand side of websites in the 2000s, slop is training people to subconsciously ignore entire categories of information.

If a post looks like a generic AI listicle or sounds like a ChatGPT-standard greeting, the human brain now filters it out before it’s even processed.