📊 What Do 65% of Amazon Channels Users Have in Common?

They say TV is essential to their lives.

In our latest Hub Intel: Deep Dive report, Jon Giegengack explores how Amazon Channels is quietly becoming a game-changer for streamers.

These subscribers are fast-moving, content-hungry, and surprisingly loyal—if you know how to meet them where they are.

Here’s a quick snapshot of what our data revealed about Amazon Channels subs:

-They’re hardcore TV fans. 65% say TV is “essential” or “very important”—vs. just 47% of regular Prime users.

-They crave simplicity. They’re 3x more likely to say they choose services that make discovery easier.

-They churn fast—but return often. Most cancel within 6 months—but 75% say they regularly re-subscribe for the next must-see show.

The full Hub Intel: Deep Dive report is available now for subscribers.