The Ultimate Guide to Product Metrics for PMs

(15 pages, a PDF from my Google Drive)

What's included?

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7 Metric Categories:

• Acquisition: How do users find you?

• Activation: How do they experience value?

• Retention: Do they stay with you?

• Revenue: How do you make money?

• Referrals: Do they tell others about your product?

• Engagement: How do they interact with your product?

• Agile and Lean: How effectively do you deliver value?

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3 Essential Frameworks:

• North Star Framework

• Google's Heart Framework

• AARRR (Pirate) Metrics

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2 Key Techniques:

• Cohort Analysis

• Funnel Analysis

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2 Ways to Combine Quantitative and Qualitative Insights:

• Customer Interviews

• Session Replays

Customer Interviews are essential to understand the Why behind behaviors.

Thanks to session replays, at Ideals, my team increased CSAT from 52% to 86% and CES from 78% to 85% for two core product areas.

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Remember, you don't need to track everything.

Instead, focus on just a few key metrics that matter the most.

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🎁 The PDF (15 pages) on my Google Drive (File > Download): [below the Note]

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P.S. Our sponsor, Amplitude, has just released a great new feature: Session Replay.

I already implemented it in my agents[.]pm.

What I loved:

• Contextual GIFs of session recordings

• Easy navigation from any event to full session replays

• Automatic detection of friction and user sentiment

• Flexible masking of sensitive information

It's now available in all plans, including the free starter plan.

You can learn more and explore metrics, cohorts, and funnels for free here: bit.ly/4iamri3

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