Make money doing the work you believe in

12-Month MBA for Product Managers (better than any $127K course)

[No paywall]

Month 1:

  • Introduction: Inspired by Marty Cagan

  • Leadership: Empowered by Marty Cagan and Chris Jones

  • Startups: The Right It by Alberto Savoia

Month 2:

  • Product Discovery: Continuous Discovery Habits by Teresa Torres

  • Interviews: The Mom Test by Rob Fitzpatrick

  • Product-Market Fit: The Lean Product Playbook by Dan Olsen

Month 3:

  • Business Model Generation by Alexander Osterwalder and Yves Pigneur

  • Value Proposition Design by Alexander Osterwalder and others

  • Testing Business Ideas by Alexander Osterwalder and David Bland

Month 4:

  • Setting goals: Radical Focus by Christina Wodtke

  • Leading with context: No Rules Rules by Reed Hastings

  • Teams: Team Topologies by Manuel Pais and Matthew Skelton

Month 5:

  • PLG: Product-Led Growth by Wes Bush

  • Retention: Hooked by Nir Eyal

  • Product-led Certification Course by Pendo with our dedicated 100% discount code not available elsewhere (I’m not an affiliate)

Month 6:

  • Marketing: This is Marketing by Seth Godin

  • Marketing for tech startups: Crossing the Chasm by Geoffrey A. Moore

  • Product Growth: Hacking Growth by Sean Ellis

Month 7:

  • Public speaking: Talk Like TED by Carmine Gallo

  • Copywriting: The Copywriter's Handbook by Robert W. Bly

  • Negotiating: Never Split the Difference by Christopher Voss and Tahl Raz

Month 8:

  • Making decisions: Thinking, Fast and Slow by Daniel Kahneman

  • Effectiveness: The 7 Habits of Highly Effective People by Stephen M. R. Covey

  • Networking: Superconnector by Ryan Paugh and Scott Gerber

Month 9:

  • Leadership: The Making of a Manager by Julie Zhuo

  • Financial Intelligence: The Psychology of Money by Morgan Housel

  • Accounting: Accounting for Non-Accountants by Wayne A. Label

Month 10:

  • Product Analytics: Lean Analytics by Alistair Croll and Ben Yoskovitz

  • A free North Star Framework Compendium: Premium post or Free PDF

  • Product Analytics Certification course by Pendo with our 100% discount code not available elsewhere (I’m not an affiliate)

Month 11:

  • JTBD: Jobs-to-be-Done by Tony Ulwick

  • What to build: Escaping the Build Trap by Melissa Perri

  • Building products: Build by Tony Fadell

Month 12:

  • Strategy: Playing to Win by Roger Martin

  • Business portfolio: The Invincible Company by Frederic Etiemble, Alan Smith, Alexander Osterwalder, Yves Pigneur

Bonus (recommended):

  • Career: The Ultimate Guide to Getting a PM Job by Aakash Gupta

  • Learning from the best: Working Backwards by Colin Bryar and Bill Carr

  • 600+ Free Product Management Learning Resources

  • Product Manager Competencies Map

  • Product Management Skills Assessments

  • Top 16 Free Product Management Courses & Certificates

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Theoretical knowledge is not enough, but it’s a solid foundation. It equips you with a set of thinking tools you can apply to the challenges you might face at work.

All it takes is to read or listen to audiobooks for 45-60 min/day.

You can start networking on LinkedIn or in our Slack community.

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Full post with the links (no paywall):

12-Month MBA for Product Managers (better than any $127K course)
Feb 4, 2024
at
3:36 AM
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