18 Experiments to Test a New Product Idea

(without losing millions of $)

Free PDF to download, no email.

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1. 14 Quick Product Validation Experiments

Experiments in this group focus on validating how the market will engage with your product idea. They allow you to easily test your value proposition, viability (including pricing), and messaging:

• Email Campaign

• Paid Ads Campaign

• Social Media Campaign

• Landing Page

• Fake Door

• Façade

• Pinocchio

• Explainer Video

• Pre-Order

• Letter of Intent

• Provincial

• One-Night Stand

• Infiltrator

• Crowdfunding

2. 4 Minimal Products

The experiments in this group can deliver significant customer value. They are cheaper to perform than full-feature products but involve higher costs than experiments from the previous category.

Through these, you can evaluate your value proposition, viability (incl. pricing), some aspects of usability, and messaging:

• Piecemeal

• Concierge

• Wizard of Oz

• Single Feature Product

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The worst mistakes people make?

Avoid:

• Taking other's opinions at face value

• Relying on data collected by others

• Building a product just to test an idea

Whether you use MVP Prototypes, Pretotypes, or Minimal Products, focus on getting maximum validated learning with minimum effort.

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Hope that helps.

Recommended books:

• The Right It by Alberto Savoia

• Testing Business Ideas by David Bland and Alexander Osterwalder

• The Lean Product Playbook by Dan Olsen

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