PMs and PMMs are increasingly expected to drive revenue.

So here’s a Product Pricing Cheat Sheet.

8 critical concepts to know:

1. Value Stick

2. Porter's Generic Strategies

3. 10 Pricing Strategies

4. Downselling, Upselling, Cross-selling

5. Bundling

6. Trial, Freemium, Reverse Trial

7. Van Westendorp Pricing Model (used by Open AI)

8. Conjoint Analysis

Google or everything in one post: productcompass.pm/p/pro…

Hope that helps!

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