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If you’ve spent time on TikTok, you may have noticed all of the videos of mostly women going full 1990s department store Black Friday at the Le Creuset Warehouse Sale down in San Jose, CA. Happily spending a minimum of $150 in order to score the $50 mystery box. Women were coming home with thousands of dollars worth of Le Creuset: non-stick, stainless steel, mugs, spoon rests, ect. One of the disappointments most of the consumers shared in common: receiving a mystery box full of…or, only being able to find their vegetable-shaped cocottes in the colorway "flame." Most seemed to want something to do with the sea (seamist?) or that wine color.

We have to talk about Le Creuset
Apr 18
at
1:36 PM
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