The bad news for men in their 50's who want women in their 30's: it's an uphill climb if you don't want children.

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The good news for those same men: it won't matter if you're Matthew McConaughey.

Men 51-60 (50%, the majority of whom don’t want children) want 75% of Women 31-40 (40%, the vast majority of whom want a child), choose 10% by:

·         Income (25%)

·         Kids: no, or yes and how many? (20%)

·         Attractiveness (including height, weight, fitness) (15%)

·         Charisma/sense of humor/intelligence (10%)

·         Ability or willingness to travel (10%)

·         Social status (5%)

·         Religious values (5%)

·         Masculinity (5%)

·         Stepchildren (2%)

·         Body count (2%)

·         Political values (for most, 1%; but for a small minority, 50%)