Irene 𝘑𝘶𝘴𝘵 𝘞𝘳𝘪𝘵𝘦 (@irenegabelnick): "This is so simple yet most people don't know this… And even direct-response copywriters need to be reminded. We learn more every day. 🙏😊"

This is so simple yet most people don't know this…

And even direct-response copywriters need to be reminded. We learn more every day. 🙏😊

Here's a dirty little secret the best copywriters know…

Most people can't readily grasp percentages.

So don't say "50% off."Say: "Half off."

Don't say: "Increased by 97%."Say: "Almost doubled."

And don't say "82% of people have this problem."Say: "If you know 10 people, 8 of them have this problem."

Little changes like these can make a big di…

Apr 6

2:36 PM