We spend billions treating heart failure.

We spend almost nothing preventing it.

The risk factors are actionable YEARS in advance:

• blood pressure trajectory

• metabolic health

• cardiorespiratory fitness

• arterial stiffness.

But we wait.

For the ejection fraction to drop. Fluid accumulates. Ultimately hospitalization.

Prevention isn't a softer version of medicine.

It's a harder version… because preventions demands action before the light at the end of the tunnel is visible.

Proactive > Reactive.