Acquiring PDFs of The Onion’s back catalog from 2004-08 has opened a whole new world of reading and reflection for me, including the advertisements!

20 years ago this past week, The Onion (or its Milwaukee edition, at least) fielded a wide array of Valentine’s Day-related advertisements, plus an ad for a “smut and eggs” breakfast-and-movie special (kinda NSFW).

To balance out the Valentine’s Day references, I’ve also included an ad for the Bible that features a vaguely Will Forte-looking guy.

Because it’s 2005, The A.V. Club has features on Mitchell Hurwitz and Amy Sherman-Palladino, plus the upcoming concert listings are led by Maroon 5.