Byung-Chul Han said: “In this society, every subject is an object of publicity. Everything is measured by its exhibition value. It is a pornographic society.” (La Sociedad de la Transparencia).

And he was right. Today it's not enough to live, one must show off. Everything seems to need witnesses to make sense, which is why social media accounts look like shop windows.

We have lost the pleasure of doing things without having to show them.