If you look at Substack’s top video publications like Zeteo and Public, you’ll notice that they primarily recommend writers and writing.

When video creators join, they bring in brand-new subscribers to the Substack ecosystem—and direct those folks toward existing Substack publishers.

Network effects make the pie bigger. They introduce people to new ideas and content types they might not have originally considered.

Substack’s strategy is not to prioritize video over writing, but to invite more people into the community we’re building here, period.