Nobody hired me to do this before I was already doing it.

Last week I spoke at Parsons about cultural forecasting, but beyond the frameworks, what I really shared was what it takes to see where culture is headed before it becomes obvious.

There's no playbook. You are the tool. It's less about what you know and more about how you shape yourself. What you consume, who you let into your orbit, and your willingness to think in public.

Everything I've ever been hired for, I experimented with before anyone paid me for it.

Full talk on my Substack today.