At least the next 10 years will be all about exploration. Exploration can be seen as the polar opposite of optimization. It requires speed, reactivity, messiness, and brave (honestly brave) creativity.

This is a very uncomfortable spot for experts like you and me because generally speaking, our expertise is no longer an advantage. The very things that made us successful in the top half of the curve are the things most likely to hold us back in the bottom.

There are no best practices here. No HBR article or AI guru knows more than you. The only way to find the rules and boundaries of this new market is to start experimenting widely.

Every new experiment, no matter how farfetched or wasteful, starts to tell you more about the nature of this new curve better than all of your old, precise signals could tell you. Expertise has to be replaced by experimentation now.