Why This Recognition Matters Now and what happens when the birthplace of Arabica asks the world to recognize not just its beans but its ritual?
The government of Ethiopia is pushing for the traditional Ethiopian coffee ceremony to be inscribed on the Representative List of the Intangible Cultural Heritage of Humanity by UNESCO. And this is bigger than headlines.
It is about acknowledging that coffee did not begin as a commodity.
It began as ceremony.
Because when you honor the ceremony, you honor the soul of coffee itself and this is only the beginning of the stories we’re here to share with you.😊
Feb 27
at
8:52 PM
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