Day 5 — Building the website support small businesses actually need.

I've always had multiple income streams. Web design, YouTube, photography, courses. When one is down, the others make up for it.

I thought that was wisdom. Diversification. Safety.

This week I realized it's also been a trap.

It's kept me comfortable. Kept me busy jumping between businesses. But it's never left me with enough time and energy to make any of them thrive.

So why am I adding SiteNitro to the mix?

I'm not. I'm finally productizing something I should have built a decade ago.

Full story on Substack—including why Hill Media Group will keep existing, my realistic goals for December, and what I've learned about the difference between diversification and distraction.