Peak “sale gaze”! The “internalized sale gaze” describes the psychological condition of existing under capitalism/consumer culture, the same way the “internalized male gaze” describes the psychological condition of existing under patriarchy. The sale gaze encourages a sort of self-objectification that isn’t about appealing to men as much as the market, where people deify and identify with products (which makes sense since these products literally merge with the person/the person[‘s form] becomes one with the product). Ex: Those Botox commercials where people are like, “I finally feel authentically me!” This is not not-normal in the beauty space.