Make money doing the work you believe in
Last month at ASHTA Mall in Jakarta, I was once again drawn to the SukkhaCitta store. This brand not only attracts with its elegant designs but also commands respect for its profound sense of social mission and sustainable development philosophy.
SukkhaCitta: Sustainable Fashion Journey from Village to World
Founded by Denica Riadini-Flesch in 2016, it aims to empower Indonesian rural women artisans through fashion. The brand adopts a 'Farm-to-Closet' model, collaborating directly with local farmers, using natural dyes and regenerative agricultural methods to ensure that the production process of each garment is friendly to both people and the planet.
Sukkha Citta's influence has received international recognition:
B Corp Certification: SukkhaCitta is Indonesia's first fashion brand to achieve B Corp certification, with a score of 95.3, significantly exceeding the average.
Rolex Awards for Enterprise: Denica was honored with the 2023 Rolex Awards for Enterprise for her innovation in sustainable fashion and empowerment of rural women.
Vogue Business Innovators: In 2024, SukkhaCitta became the first Indonesian brand to be included in this list, showcasing its innovative position in the global fashion industry.
Founder Denica Riadini-Flesch: An Economist's Fashion Mission
Denica has an economics background, having studied at Erasmus University Rotterdam in the Netherlands. Through her interactions with rural Indonesian women, she realized the profound impact of the fashion industry on artisans' lives. She stated: '98% of garment makers do not earn enough to support their families.' This prompted her to establish SukkhaCitta, dedicated to improving these women's lives through fashion.
Experience at ASHTA Mall
Sukkha Citta's store at ASHTA Mall in Jakarta not only showcases its exquisite products but also conveys the brand's core values. Each garment comes with the story of its artisan, embodying the brand's commitment to transparency and traceability. Furthermore, the brand implements a zero-waste policy, including recycling, re-dyeing, and old clothing collection programs, encouraging consumers to participate in sustainable fashion.
💡 Brand Impact
To date, SukkhaCitta has partnered with over 1,500 families, helping them increase their income and improve their quality of life. The brand's success lies not only in its products but also in its positive social and environmental impact.
Sukkha Citta's story demonstrates how fashion can be a force for social change. In this fast-paced era, the brand reminds us that true luxury is not just about outward splendor, but also about inherent value and goodwill towards the world.
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