Same revenue. Opposite problems.

Which shopping app would you fix first?

Both apps generate $310K/mo.

But the paths couldn't be more different:

Shopping App A

+ Cheap installs. $1.60 per user.

+ Strong Day 1 – 26% come back.

- By Day 30, just 4.7% still active.

- Only 6 out of 100 users ever make a purchase.

Shopping App B

+ Whoever survives Day 1 – stays and pays.

+ 9.1% still active at Day 30.

+ 15 out of 100 become buyers.

- Every install is a fight. $5.20 per user.

- Most never come back after Day 1.

Same $310K. Opposite conditions.

Which app would you rather fix and why?

Let's share some thoughts.

Source: AppsFlyer benchmarks website –