Stop tracking metrics.

Start tracking combinations.

Your Repeat Purchase Rate is 22%.

Is that good? Depends.

What's your 'Time to Second Purchase'?

Your 'Early Repeat Rate'?

Without them it's just a number.

Same with AOV

Same with CAC

Same with Conversion Rate

One metric is a symptom.

A combination is a diagnosis.

Most e-com stores track 20+ metrics and still can't explain what happened last month.

Not because they lack data.

Because they look at each number in isolation.

I put together a cheatsheet:

8 common e-commerce goals, and which metrics to track together for each one.

Save it for the next time something drops and nobody knows why.

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