More orders should mean more money.

Here's why it often doesn't

Everything looks like growth.

But zoom in:

- Profit per order is shrinking

- Repeat purchases are slowing down

- Discounts are doing the heavy lifting

- Returns are growing with volume

- Time to 2nd purchase is stretching

- Each new customer costs more to acquire

6 metric pairs that show when order growth is actually eating your business.

Save this before your next "record month"