Forget the latest dashboards or next attribution tool.

Learn these 32 frameworks first.

Save this. Every analytics conversation in e-com back to one of these.

  • OMTM

  • LIFT Model

  • ResearchXL

  • Metric Maps

  • CAC Payback

  • A/B Testing

  • Driver Trees

  • ABC Analysis

  • Growth Loops

  • LTV:CAC Ratio

  • Holdout Tests

  • Unit Economics

  • Loyalty Ladder

  • Pareto / 80-20

  • Goodhart's Law

  • Cohort Analysis

  • RFM Segmentation

  • Geo-lift Testing

  • North Star Metric

  • Survivorship Bias

  • Simpson's Paradox

  • ICE / RICE Scoring

  • Funnel Decomposition

  • Customer Journey Map

  • AARRR (Pirate Metrics)

  • Input / Output Metrics

  • Marketing Mix Modeling

  • Cohort Retention Curves

  • Multi-Touch Attribution

  • Customer Lifecycle Stages

  • Time-series Decomposition

  • Bottom-up Cohort Forecasting

Which one's missing?