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This is one of the best descriptions of “terroir” I’ve read. Yet it’s a piece about luxury boats in Monaco. But half way through you realise what people love about them is their sense of place. And that is intimately connected to where they come from, and how that place has moulded the people who make them. J Craft boats couldn’t come from anywhere else. They are the Romanée-Conti of boats.

Inside J Craft: the prettiest, toughest, least sensible business in luxury
Nov 23
at
11:53 AM
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