I’m doubling down on greed for gratitude.

I’m doubling down on greed for generosity.

I’m doubling down on greed for humanity.

I’m doubling down on greed for optimism.

Warren Buffett famously said: “Be fearful when others are greedy and greedy when others are fearful.” I think it’s safe to say that right now the world is fearful.

AI is coming for white-collar jobs. Layoffs are mounting. The careers we sacrificed to build, the educational debt we accumulated, the “safe” promises we chased suddenly don’t feel so safe anymore.

The professional paths we were told would guarantee security are being rewritten by technology in real-time.

So I’m tripling down on gratitude, generosity, and betting on humans.

I’m choosing to give away everything I’ve learned about building businesses, creating financial outcomes, and operating companies to help individuals build sustainable businesses of their own.

I believe the skill that will be most in demand in an AI-first world, is the skill of building small businesses.

I agree with Buffett: be greedy when others are fearful. I’m all in on business building, every chip in the middle of the table. It’s the answer for laid-off workers, unemployed graduates, the frustrated and underemployed, and those who feel they’ve aged out of their professions.

It’s our answer.

The creator economy started as a niche for social media-savvy young people building influencer careers. Its future is something bigger: the democratization of small business building, art making, and freedom chasing for everyone.

That’s my contrarian bet.

And this article explains why I’m making it.

- john -