🔥Hot Take🔥

While doing the work that computers couldn’t do, YET, we business folks became exceptional at working within (and thinking in) systems.

We were rewarded for our ability to repeat processes with increasing efficiency, quarter-over-quarter, year-over-year.

We were paid well for our attempts to appropriate the thinking and methods of computers as humans.

Thing is, an AI-first world asks us to think outside systems and more-so in terms of ecosystems, seemingly unrelated macro-market dynamics, client and customer psychology, and across the highly subjective variables that define taste and how marketing functions.

AI-first asks us to be vastly more creative in our thinking, more comprehensive in our problem solving, more like artists and less like efficiency and heat-seeking, cost optimizing supervisors, vice presidents and directors.

And so if all of this is true, then the future doesn’t belong to the folks who were optimized for the old, it belongs to the folks who were least likely to even get the call for the first interview from the recruiters.

The future belongs to the creatives.

The future belongs to the artists.

The future belongs to the builders.

Companies are becoming tech stacks.

We are all becoming companies.

- j - 🤓🙏🏼