Acronyms like CRM and ERP, programs like Excel and PowerPoint, these are going to become forgotten concepts of a different, seemingly antiquated era of doing, operating and building businesses.

A limit of our current thinking is that we put everything in terms of the vocabulary we’ve worked within and understand most clearly.

What’s happening and what’s next requires different thinking, skills and systems.

It’s a different vocabulary.

Ontological.

Creative not static.

Lakes not warehouses.

Operators not employees.

Tech stacks not companies.

Humans not functions.

We are all becoming companies.

- j - 🤓🙏🏼