“A strategy is an internally consistent configuration of of activities that distinguishes a firm from its rivals.” Michael Porter

We seem to often struggle with defining “strategy” in the context of a company. The 🐐, Mr. Porter, seems to have given us a sound explanation.

Wait for it…in this excerpt from the 1998 updated intro to his seminal, Competitive Strategy.

I love this because it actionably places strategy in the context of what the firm does, how it operates.

What do we think, Substack Founders, Operators and Strategists?

Does this definition satisfy?

- j - 🤓🙏🏼

We are all becoming companies.