I started Operating Stories with a simple premise.

The best business lessons are not in textbooks.

They are in earnings reports, shareholder letters, and the specific decisions operators made at the critical junctures in the history of their companies, the markets they serve, when new products were launched, and it wqs decided that new markets would be taken.

Over the past year, that premise has become a body of work. Twelve articles. Thousands of words of original analysis.

Companies spanning luxury goods, Big Tech, insurance, railroads, skateboarding, e-commerce, industrial distribution, and athletic footwear. Historical operators from Carnegie to Buffett, to a 31-year-old British expat who opened a skate shop on Lafayette Street with $12,000.

I hope you’ll have fun exploring these articles.

And most importantly, I hope they help.

Today’s article is a small library that contains them all. Hope you’re having a terrific week!

TY.

- j - 🤓🙏🏼