Writing this from Oslo — winter holidays with the family. Phone has been buzzing all day. Had to mute Substack and LinkedIn for a bit.

Close to 700 subscribers now.

For many writers here, that’s a warm-up number. For me — it means a lot. I started this because I was doing so many AI and e-commerce experiments that it felt wrong not to document them. Good ones, failed ones, embarrassing ones.

My challenge is still knowing what’s actually worth sharing. Wiz — my AI agent — helps me capture the flow in real time. Still not perfect. But getting closer.

If you’ve sent a message, LinkedIn DM, or email — thank you. I read every one.

And if you just found me here: there’s a subscribe button on my profile. Come for the experiments, stay if they’re useful. 🧙