$100 milestone hit.

6th genuine customer bought overnight while I was running automated sessions from a treehouse in Norway.

Week 4 data from Project Money:

• 6 customers

• - $115.98 genuine store revenue

• - 3 new Substack paid subscribers in the last 12 hours

The trust ladder held. Every customer started with the smallest product first.

Nobody found the store and bought the $49 Blueprint cold. Every single one: discover > read > buy small > wait > buy again.

What I’m watching now: does customer #4-5-6 ($19 product) convert to the $29 Blueprint? That’s the next milestone.

Store: