Who am I and what is my newsletter ‘Fanshift’ about? I spent 20 years managing and scaling kids IP, first in broadcast and then across digital platforms like YouTube and Roblox. Working in kids media gives you a future mindset because their consumption habits are a bellwether for other industries grappling with how to engage and retain digital-natives but also how their habits will necessitate business models evolving too.

I pivoted to Sport 18 months ago because I’m passionate about it, and can clearly see the headwinds facing sports media and rights holders that, frankly, could benefit from a fresh perspective of someone from an adjacent yet relevant sector.

Ngl, it’s not easy. I’ve had successes but a few knock backs and work is sporadic, but I’m persistent. If you subscribe to Fanshift you’ll get data and intelligence on youth media, insight on interesting intersections between sports and gaming, anime, creators and more. And perhaps the odd tale of hanging out with Pikachu, Peppa Pig and Mr Tumble.