New piece up on Canva’s latest AI push.

My basic read: there’s real value in it, but also a fair bit of launch-stage theatre. The interesting part isn’t “AI for design” so much as Canva trying to sit closer to the marketing workflow itself.

Tried to write this one for CEOs / CMOs / operators, not for people who just want product hype.

Curious where others land on it:

does this feel like a genuinely stronger operating layer for marketing teams, or mostly polished positioning for a tougher market?

Would love to hear where I’m wrong.