Hi Josef 'Jeff' Heusserer I am new to the graphing community, and I really enjoyed your text, and I am sure it will be a great time in Helsinki. I have two general questions; maybe you can help me better understand.

In an organization, let's just take an easy word like “customer”, has different meanings, represents different people, and leads to other kinds of conversations depending on if you speak to sales, support, or product management. How does this map to your controlled vocabulary or the other phases?

The second question is about temporality. In an organization, development is speaking and thinking about goals and making decisions related to work in two week sprint intervals; middle management are thinking about goals and making decisions based on internvals of 3-6 months and Executives 1—5 years. How does your framework understand temporality, and is it able to understand the different roles and support them in their contexts?

Thanks so much