BoF: One of these companies could be the next hair care giant Indie hair care brands are tempting conglomerates with their next-gen products and fast-moving ethos, but the current big beauty landscape lacks a dominant player. Firms like Wella Company, Henkel and L’Oréal are all vying for the top spot. The article incorrectly states that Unilever did not have a professional haircare business prior to the acquisition of K18…Nexxus (one of the core Unilever brands). Yes, K18 had a salon treatment, and was building a professional presence, but I firmly believe the reason behind the K18 acquisition had to do with the sheer fact K18 massively grew its social media presence and captured the TikTok audience, in a way traditional Unilever brands never could.