I grew up in the world of business & tech when scaling was the sign of success (think peak silicon valley era). I even found myself working for European’s first healthtech unicorn where the motto was “hyperscale at all costs”. And did we burn through that venture money.

But as I further decondition from the corporate & startup world - I know deeply that I bloody love things that don’t scale.

In person workshops with 5 people. Dreamy.

One to one mentorship. My fave.

Strategy days with growing businesses. A true love.

The 2016 version of me would be looking for ways to eradicate these offerings from my business.

But in 2026, these are the core services of my business.

Am I at full earning potential? Nope.

Do I love my business & feel joy in it everyday? Yes, yes I do.

You get to choose your ‘freedom’.