I like this. A tactic that is having slow effect amongst friends with normie friends, if not directly with the normies themselves, is to call out the face behind the source directly.

For example, if someone tells you about the Washington Post declaring children to be a blight upon the world, asks them, “Is that what Jeff Bezos wants you to think?”

“I wonder who paid the NYT to tell you [insert biased opinion here]?”

“The people persecuting Edward Snowden and other whistleblowers are telling you not to protect your privacy? You don’t say…”