This was so interesting, Amy. And kind of speaks to something that is (in my opinion) so central to American society -- that everything in this country these days feels kind of like a scam, more or less.

I'm not saying Alo is literally a scam, but at the very least they are masquerading as some kind of enlightened entity when, at its root, it was perhaps created—partly—so that the founder could buy a $30 million house. I think you could say similar things with regards to, say, Goop, a company that very much blurs the line between "authentic" content and sponsored content (almost all of their travel content, for instance, is sponsored now, and "partners" aka advertisers can basically dictate what's included in an article). And while I do believe that GP has good intentions...I also believe she wants to become a billionaire via her company.