Okay, here they are, my first words on substack.

I previously founded a CPG brand (beauty, haircare) and have spent the last 3 years BTS in beauty and biotech observing and learning why more innovation doesn’t get to market.

My second company is now focused on closing the innovation gap between innovators and brands so we can make products more sustainable.

I’ll be sharing marketing insights, trends (& my predictions), product development tips and probably some mood boards too because I just love doing that.

Excited to be here with this community on a platform that finally feels right for me!