I remember this moment 12 years ago, taken right after I launched my agency.

I was simultaneously terrified and electric.

A month before, I'd had the idea I wanted to quit my job.

"In 6 months" I said.

By Monday the next week it was "in 3 months"

and by the end of week it was "in 3 weeks."

(Once you know you're done, it's hard to keep faking it.)

I had no business plan besides "get clients" and not much of a cushion.

But I'd sat in boardrooms for a decade watching leadership make decisions that put our clients' interests second to our own.

It seemed so clear to me: take care of our people first, work on projects that matter to us, and it will all work out...right?

That was my hypothesis. So, I LLC'd in March 2014 and promised myself if I didn't have a client by June, I'd drag myself back to a day job.

By April we had our first five-figure contract, and the rest, as they say, is history.

We’ve worked with 130+ clients across B2B, B2G, DTC, and B2C.

The work has ranged from naming and positioning to high-stakes launches and expansions, and we’ve gotten to help some of our favorite founders make 8-figure exits.

I look back and I love this corporate-burned-out-girlie with an inflated sense of what's possible, an annoying amount of energy, and her "Why NOT me?" attitude. I wouldn't be doing this without her anti-authoritarianism.

And a huge thanks to everyone else who saw something in this bb version of Kara, and helped us make linkedin.com/company/ba… what it is today. You know who you are.