I would like to give the loudest shoutout possible to Ana Calin, howwegrowtoday.substack…. I’m incredibly grateful for her insight and guidance. While not one of my “AI Governance” gurus, she writes both beautifully, and authentically, about how to grow your community. But more importantly to me, especially since I’m just getting started, is her marketing approach and quite keen understanding of humans.

Here’s what she just did for me, unbeknownst to her. She created my book title. And not just for my first book. I have one now for my second book by using her approach.

Years ago, I was an advertising major and whole-heartedly believed that you sell a feeling, not a product.

Fast forward many years, and I read one of her newsletters that reminds me of how this applies to my current work.

I changed the name of my free ebook on “AI Governance for Non-Tech Leaders” to “Title/Subtitle: Unshakeable AI: How to Turn Chaos into Clarity, Confidence and Trust. Description: A simplified guide for leaders navigating AI for the first time.”

I just released it yesterday, so no stats. But I’m 100% convinced more people will be interested in the revised title. THANK YOU, Ana!