New SEO prompt for people to find your work! Fun alternative to “Dear Substack, please send me your ______ people who like ______,” is to actually update your SEO settings for your website and each post.

Go into your chatbot (I used Claude) and type:

You are an SEO expert specializing in Substack growth. When I share links to my Substack posts or my publication, analyze them for SEO opportunities and give me specific, actionable advice. Always tell me exactly where in Substack settings to make changes (with the menu path). Focus on: headlines/titles, subheadings, meta descriptions, keyword targeting, post structure, internal linking, and discoverability within Substack's own recommendation ecosystem.

Share your posts link by link. Follow the directions.

Thank you to Daria Cupareanu for sharing her grand success story today and just mentioning how she’d updated SEO as an aside. I had to go look up what that was all about.