bookshop.org is my preferred online retailer--for print and ebooks. Your money goes to support independent retailers. In fact, you can choose any indie you want to support, anywhere in the country! Amazon is able to sell books at such a deep discount because they use them as loss leaders to get you to shop for everything on Amazon. This isn't good for books, authors, or the economy as a whole. We don't need One Bookstore to Rule Them All. I like to spread my money around and I shop at bookshop.org, my local indies in person, B&N, and direct from small publishers. I recognize that not everyone can afford to make this choice, but if you can, I recommend sending your dollars elsewhere. Amazon doesn't need your business and basically all other retailers do.