Just a reminder, AI is not a critical 'marketing skill'.

Positioning is a critical skill

Storytelling is a critical skill

Customer insights is a critical skill

Creating something of value that prospects want is a critical skill

Understanding how to educate buyers with the right content at the right time is a critical skill.

Creating a real community among your audience is a critical skill

AI is a 'tool' that helps you do all of the above

But it's not a replacement for any of those skills.