This is why when I work with filmmakers we come up with “the big idea” and outline a comprehensive media plan. It’s a core part of the work I do. It’s sooooo hard to get press for your indie but it CAN be done. I am so looking forward to my next projects in 2026, both for myself AND some of the amazing filmmaker clients I’m working with!!!!
That’s my instinct in 2026. There will be a HUGE number of non-dependent filmmakers making films and shows that won’t get covered by traditional press until they do something disproportionately impressive.
2026 will be the year of rags-to-riches stories in entertainment.