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This week I shared the first four steps of the GTM channel reset: audit your channels, enforce your ICP, build baselines, make the focus decisions your planning room avoids.

Those four steps are your foundation. They take one week to execute if you commit the time.

Today's newsletter covers the next eight steps: async selling, ecosystem activation, cross-functional pods, process codification, talent retention, channel governance, structured experiments, and the operating cadence.

This is where results compound. The foundation gets you clarity. The next eight steps turn that clarity into repeatable growth.

Paid subscribers get the full system today (free subscribers a preview).

Feb 27
at
9:06 AM
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